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I’ve worked with, and coached, a lot of leaders. Different industries, different company sizes, vastly different operational challenges. Yet, I open almost every initial coaching conversation the exact same way. I ask two simple questions. The first: What is your goal for your business? Most leaders have a reasonable, well-rehearsed answer to this. They can quickly rattle off revenue targets, headcount projections, market expansion plans, or product milestones. It’s tangible.